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The Business Enlightenment of 5 Million Shared

Is the idea of sharing umbrellas "hiding umbrellas for the people" right? Then ask whether this umbrella is just needed for users. On a rainy day, a potential user forgot to bring an umbrella and took a shared umbrella from the fence at the subway exit. It was indeed just needed during this time. Because there are no umbrellas for sale at the subway Buy email list entrance, you will be drenched when you buy an umbrella at the subway entrance, so users are willing to pay a deposit to solve their urgent needs. The deposit is only 20 yuan, 0.5 yuan for half an hour, a price that most people can afford. Besides, the cost of this umbrella is more than that.

Because the merchant has developed an app for this umbrella, there is a password lock on the umbrella and a positioning device. Secondly, as a shared umbrella, the material must be higher than the ten-yuan umbrella in the supermarket. There is no doubt about this. It is a very rubbish shared umbrella" impression, then the blow to this shared umbrella brand will be devastating. Therefore, the company will not cut corners on the material of the umbrella, if there is, it will be self-defeating. Based on this, users will not feel disadvantaged psychologically, not to mention the urgent need to solve the problem. So he paid the deposit with peace of mind.

If nothing else, this umbrella will start a journey of "recognizing the owner." When the user returns home, he will throw the umbrella into the place where the umbrella is stored at home. Once the umbrella is in the ground, it will never be seen again. Why? At this time, we must try to figure out the psychology of users.

If it doesn't rain the next day, there is no need to bring an umbrella at all. Besides, this umbrella doesn't cost money to stay at home. If it still rains the next day, do you think this user will use this shared umbrella or a normal umbrella? Normal people must use ordinary umbrellas. Because ordinary umbrellas are the most familiar to me and have an emotional foundation, they do not need to scan the code, unlock the password, or pay one dollar per hour. Pick it up and go. Because users are lazy by nature. As for why this shared umbrella should stay at home, there is no longer a day to come. Another point is human selfishness and greed.

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The Business Enlightenment of 5 Million Shared

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